Springer Plus?

A fellow smoker writes in with a question or two:

I recently received a rejection from a Springer Journal and then a few days later got the below email...I'd love to hear if anyone else has done this and/or thoughts on whether it would be beneficial, or not.
The e-mail our friend received:
Recently you submitted your manuscript to a Springer journal. At that time the Editor-in-chief indicated that your manuscript unfortunately could not be published in his journal, but he/she considered it very well suitable for publication in the new Open Access journal SpringerPlus: www.springerplus.com. 
SpringerPlus accepts manuscripts from all disciplines of Science and publishes all that are scientifically sound. SpringerPlus will not reject a manuscript because it is out of scope or for its perceived importance, novelty or ability to attract citations and it will either accept your manuscript for publication or not, you will not be asked for additional research. You can find more information about the journal at www.springerplus.com. 
Benefits of transferring your submission of this manuscript to SpringerPlus may include: 
• easier publication and dissemination of your work, saving time finding and submitting to an alternative publisher • faster publication, we will transfer your manuscript record and reviewer comments to the suggested journal for you; • reaching the right audience for your work. 
Please note: SpringerPlus articles are free to read, an Open Access article processing fee (APC) is charged to cover all the costs associated with the publication of your article. Your institute or funding body may be a member of SpringerOpen or BioMedCentral, covering for the fee entirely or in part. A full list of members can be found on the SpringerOpen website: www.springeropen.com/inst/ Ability to pay the this charge does not affect editorial decisions, waivers can be requested and we routinely waive charges for authors who are unable to pay.
I'm not sure what to think about this. As suggested by the website, SpringerPlus does not seem to function like SSRN or Arvix: not just anyone can upload papers and the papers that are published have made it through peer-review. It's also open access (yay!) and there are fee waivers for publishing (ugh on the fee, but yay for the waiver). And, depending on how tenure requirements are interpreted by your institution, a peer-reviewed publication here probably counts towards tenure. You also don't need to complete any more research, which, if you're happy with the paper, is a positive. So far, so good. 

However, I think the downside probably has to do with audience. 16 papers have been published so far, all in the sciences. They do get a decent amount of hits - the most being 2797 Accesses for "Chronic traumatic encephalopathy: the dangers of getting 'dinged'" (a paper whose numbers are probably inflated by people interested in the long-term damages of playing football). But, I'm not sure how many professional philosophers are aware of SpringerPlus (I wasn't); so you might not find much of an audience. The audience you do find, because the journal is so new, might not be inclined to take a paper in SpringerPlus seriously (Why there and not somewhere more established? Is it a vanity press? Why are they in a rush to publish?). Though I would worry about perceptions, I resent having such worries. After all, I  hope that the proof of the pudding is in the eating. So, maybe if you do publish there and can find a way to spread the word about the paper, it will find an audience. But, I'm skeptical that our fellow philosophers will take the paper as seriously as they would were it published in a "proper" philosophy journal. I reserve the right to be proven wrong on that front.

My not especially considered judgment: if you don't need the paper out immediately, can devote a bit more time to revising it and then waiting for another review, do that. If not, go with SpringerPlus and think about ways to direct people to your paper.

 -- Jaded, Ph.D.

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